Google Analytics is undoubtedly one of the most effective online analytics applications in the market today. Since it’s a free to try program like other Google offerings it is much admired by many. Just recently, the latest Version 5 of Analytics has been released with some fairly significant user interface alterations. In this blog, we have tried to include everything that one would want to know about Analytics including the latest Version 5. The blog contains detailed matter about Analytics and is a good guide for those who already know about Analytics and those who do not.
History of Google Analytics
Google Analytics was first developed with the use of Urchin, which is an on-demand software bought by Google in the year 2005. Its first Google-branded version got released in November of 2005. In the succeeding year, Google acquired Measure Map and some of its ideas were incorporated into Analytics. Google Analytics was initially available through invitation and was made available fully to the users only a year after its first release back in August, 2006.
Why Go for Analytics
Google Analytics is one of the most powerful applications to track the amount of traffic onto your website. The feature that makes Analytics such a preferred program is that its’ completely free and also easily integrates with AdSense and AdWords. Since Google is itself a very popular product, the use of Analytics makes much sense as it can be easily integrated with Analytics.