Social Media

Want to get updated with the surrounding social ambience? Facebook it!!!

Welcome to the snippet of the Social Media Channel! A sphere which is inspired by the social media. You must look at its speed. How fast it is rolling down the hill like a snowball! And, today, the social media has become the vast compass with all the requisite and other auxiliary information.

From an entrepreneur to the entrenched organization, each one of us has a Facebook page or account. But, there is a discrepancy in our vision and perception. We focus on how our impact will fall on the audience. Rather than the word “Impress”, our bull’s eye is on “Impact”. We endeavor to make ourselves worthy and credible, so that the audience will reach to us having the trust in us.

Actually, the social media optimization is the part of the optimization procedure. It is simply associated with the optimization services of a website. Since, the social media is considered as the effective platform to reach to a wider audience, various firms are incorporating it in their practice.  Well, it’s not mistaken to say that the social media helps to build and grow more and more relationships and communities.

In other words, we can call it as the “social media marketing” technique. It is not just a promotion tactic, but it is about providing your customers with the opportunities to interact with your business. Instead of involving in the solely marketing procedure, we focus on how to build the firm relationship with the clients and keep nurturing it. And, we cordially appreciate our client’s opinion regarding any aspect. However, the social media has its essence swept over a large area and yet to see many new evolutions in the upcoming future.


15 Ways to boost Social Media Traffic


  1. If you can’t beat them, join them:

Many organizations are surviving in this competitive era and we are one of them. The market is flourishing with a large number of organizations. Sometimes, your attempt will fail. No need to worry. Engage with your competitors wherever they are. Exchange the ideas and comment on their media. Gradually, you will also have the hold on your business in your niche.

  1. It’s time to break something:

Sharing is good, but spamming isn’t. Keep sharing the interesting and enthralling events or other information, but don’t overflow it. Sometimes, there are the circumstances that you have to take the step backward, but after that, come with the firm force that the world would appreciate your step. It’s time to act in reverse direction. We have passed through many ups and downs and even every organization does. Keep your eyes on doing something that people talk about your business.

  1. Set something free:

We have adopted this tactic. We make free the logo, brand and services. Procure this step sometimes in order to enhance your social media traffic. The consequential goodwill and media buzz may buy you the exposure that you can’t afford under the general circumstances.

  1. Take a stand:

The audience has much to say or comment on any aspect. They don’t wait to happen something. Just make your base rigid and proceed towards the success. Also, appreciate your supporters and they might become more loyal towards your brand.

  1. Identify when your audience is most active:

Although, social media is 24*7 active channel. But, we have identified that our targeted audience will remain active at which fraction of the day and accordingly, we have adopted the measures. Trust us, this will be proved very beneficial to you.

  1. Believe in establishing a genuine relationship:

Instead of a bulk of followers, try to build fewer and more relevant relationships. The social media is not static. It goes on climbing the pillar of success continuously. You have to snatch the opportunity and catch your prey. Building the relationship is not much difficult. Be genuine and authentic.

  1. Go visual:

The world is infused with busy-bees and no one have much time to read the elongated text. It’s better to embrace the videos, images and the infographics which the customer views it via a single glimpse. Yeah, the images will gather 150% more responses. Just evaluate your client’s requirements, and then work accordingly.

  1. Find the right tools:

Adopt the accurate tools to engage more and more audience. Like:

  • Monitor your competitors and understand how their strategy fits together.
  • Monitor your own growth and gain insights into what’s working for you.
  1. Embrace blogging:

Blogging is the most effective technique on this landscape. If you don’t have any, then make it today. Plus, make your habit to post or share the information 15 times or more per month. It will significantly increase traffic to the website.

  1. Add social sharing buttons to your blog posts:

As the customers find the social sharing buttons on the blog post, he/she can or might share with his friend and followers. It’s a great approach to maximize your visibility, employing the minimal efforts.

  1. Enhance your social media network:

Not only Facebook, you should have your accounts on other social media networks also. Join different groups on the social media channel, because more interaction will enhance the leads and conversions. Just engage the customers in the discussion of their interest.

  1. Mobile is the main target:

2015 is the mobile year. And, in 2016, it has not vanished. It still persists. Make your website mobile-oriented or responsive, so that users can surf your website through his smartphone or tablet and stick to your website for long.

  1. Use Call-to-Action or Ask a Question:

“Buy” is the customary word in the current ambience. Usually, a Call-to-Action tells the user what to do. And, a simple “Like if you agree” or “Tag a friend” can be the most effective element. As per the questions, asking various queries prompts your fans to comment and engage with each other.

  1. Widen your reach through Hashtags:

Hashtags (#…. #) have the strength to highlight what you want. Like, you can embrace your key services enclosed in the hashtags. It’s just a straightforward and simple approach to make your voice loud a little bit.

  1. Use short and concise updates:

Everyone loves to read the direct and precise information. So, keep it simple while updating some point that the audience would like and compel to read it once or more.

Wrapping It

The social media is the strongest tool to endorse your business worldwide. Using certain practices, you will make your website flying in the eternal sky of the websites.



white hat link building

White color indicates Peace or Tranquility! So as the White Hat! It also indicates the sereneness. The white color has its own unique attribute of calmness.

The White Hat Link Building is identical. So, what is it? It is the practice of link building using the condign or the ethical link building tactics. It has also its unique characteristic of being legitimate.


Definition: The whitehat link building is an approach to drive the traffic to a website through SEO (search engine optimization) techniques utilizing ethical strategies, without violating the search engine guidelines and protocols. It means that your website needs to have a linkable content to be able to attract the natural links to your website.

You know what. I just love white hats. The color is so sophisticated and mild. Wearing those give you the serene essence and stylish at the same jiffy.

Okay… lets come to the white hat link building techniques.

The SEO market is mushrooming with many white hat link building techniques. Simply, you have to choose the best one and incorporate into your website. You know the link building is a vacillating friend that requires sometimes investment, patience and great strategies.

Guys, just make sure that all the link building techniques are not favorable to your website. So, undertake any step after the meticulous market research. Discover which strategy is in sync with your website and which are not. White Hat Link Building is the directly or indirectly associated with SEO. Actually, the link building tactic is a snippet of SEO.

Attributes of White Hat SEO:

  1. White Hat SEO is a ton of work. There are no any shortcuts.
  2. White Hat SEO will work out well.

Wait!!! Let’s proceed to discussing the cogent White Hat Link Building Strategies.

Effective White Hat Link Building Strategies

  1. Guest Blogging/Infographics

You know it’s my second favorite link building technique after the infographics. It’s interesting! Sharing our ideas with the audience of some other blogs. It will not only enhance the number of visitors, but also a golden opportunity to get responses to your thoughts.

The infographic is the exclusive component of white hat link building strategy. A great way to integrate the content with the image in the most cohesive approach! The infographic can also be taken into account as the guest blogging.

  1. Blog Comments

Giving responses to diverse blogs is the persuasive strategy in the white hat link building procedure. Various bloggers share distinct views about the various subjects. Commenting on those is legible and even effectual too.

  1. Broken Link Building Strategy

It is the very first white hat link building strategy in 2015. It embraces the close examination of the competitor’s websites and then discovering the broken links (404 error pages) on your competitor’s websites. And, then the process continues…

Though, it is somewhat complicated procedure, but it’s effective.

  1. Brand Mention Strategy

This process focuses on the brand. It capitalises unlinked brand mentions for the purpose of link building. It includes the process where the brand name is mentioned, but the link is not directed to the website. Actually, the link is not at all provided to the website.


It is a relatively new tool that combines the content curation and link building. enables the users to create the boards where they can curate the content based on the topics they will select. Being unique, it allows the users to enter a URL, from where acquires the title, image and a short fragment of the content from the originating URL.