“Search is the means through which we navigate the web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.” – David Amerlan
It’s all about the search query.
If the search term is matched with the keywords of your website, then Bingo! Your arrow has been targeted to the right target, otherwise, John… you have an issue. The website owner has to anticipate the search term by analyzing the current market strategy and then accordingly select the keywords for the website. You can also take the help of the Keyword Planner tool to determine the keywords.
Creating a firm SEO aka search engine optimization tactic was much easier 10 years ago, however, now it is 2015 and building the appropriate SEO campaign needs the robust and enduring planning that consists of employing the thoughtful, multifaceted approach that encompasses every single aspect from the tech-heavy aspects of your website’s infrastructure to artistic, targeted approaches to the content marketing.
SEO stands on the five major pillars:
5. Authority and Trust
SEO is the landscape of transformations with more and more algorithms evolving every year and even many a times in one year. In 2014, the Panda updates solely created the turmoil for many website owners. So, in 2015, many SEO specialists are concerned about the alterations ahead, but there is not a single instance to worry for those who learn to create a sustainable and reliable SEO plan.
Need of evolving new SEO strategies:
Links, social media, apposite usage of keywords and high quality content, almost, all of us are familiar with these SEO techniques. Will they continue to be cogent? Do the SEO specialists still adopt them? With the phenomenal changes in SEO vista over the past few years, some of the strategies are not working today, even some of them lead to site penalties. This has led SEO administrators and the marketing agencies to chart out new SEO approaches that focus more on the users or the customers rather than the search engines.
6 SEO Keys to be implemented in 2015:
1.Optimize for mobile search:
RESPONSIVENESS… This has become the most influential factor of the online marketing crusade today and it is very obvious as the market is proceeding towards the mobile to the desktop. An individual chooses the mobile for any work, including searching or some other sort of entertaining activity. Actually, Google feels that the responsive websites provide the best user experience. You can check the responsiveness of your website by this mobile-friendly tool.
2.Improve the URL structure:
Use SEO-friendly URLs. Having the SEO-compatible URL is easy when using a management system such as WordPress. Though, it is not the major signal, but it creates a better-organized website. Moreover, change your URLs to static. The dynamic URLs (with long ID numbers and ‘=’ and ‘&’ characters) are difficult to crawl and index by the search engines. Make sure your URLs are apt enough to be recognized. And yes, don’t forget to use 301 redirects.
3.Create the quality content and make it outreach:
Create the content that will delight your audience and provide the real-value rather than purely based on the keyword research. Google is the master of SEO. It significantly detects the discrepancy between the replicate and original content. Google more often rewards the websites that offer the consistent leading-edge content. Furthermore, it will drive more traffic towards your website.
Offering the blogging to the other websites or blog outreach is the prevalent and competent technique in the current ambiance. Sharing your acquaintance on the specific topic with others through guest blogging is the cogent approach to build the links and drive the maximum traffic.
In August’ 2014, Google announced that HTTPS (Hyper Text Transfer Protocol Secure), a secure method for exchanging web info, had become a strong ranking signal. So, the webmasters had started to consider it vigilantly and it is though necessary too.
Your site speed is the other solid ranking factor in Google’s algorithm. The speed influences the user experience and can have a robust impact on the search rankings and traffic. Unoptimized images, plugin/widget overload and bulky code are the rationales behind the slow loading time of the web pages. So, follow the steps to eradicate these predicaments.
5.More focus on social media signals:
Maintaining and growing a social media presence can envelop the main page nicely in rank. Facebook, Twitter, Google +, Pinterest, Linkedin, Instagram… these are the mainstream social media channels, and you can easily share your content with these to get endorsed your business worldwide. They are actually like a boon for the firm owners having the small-scale sized business and entrepreneurs. So, to acquire the fruitful and favorable outcomes, focus on two or three platforms and be very active.
6.Optimize for other search engines also:
In 2015, could Google be the only search engine to be chosen? Some recent alterations have shown that along with Google, other search engines will also be preferred for the searches. Firefox kicked Google to the curb and Yahoo will now become the default search engine for Firefox. Google’s deal is also with Safari in 2015 and reports stated that both Yahoo and Bing are trying to secure that spot. And, one more…DuckDuckGo, though it is slow now, but keeps on progressing.
With all these revolutions in search engines market, it is significant to have visibility to access these search engines with Google.
SEO practice is continuously changing and getting more complicated. With the commencement of 2015, these strategies would be ruling over the entire market. Along with the above factors, many more parameters are to be considered to fight with the current online marketing circumstances. One of the crucial element is to give more emphasize to ROI (Return on Investment) along with the keywords rankings. Instead, focus on the keyword’s position. It will surely give you a hit. SEO Company in Delhi
Aarif Habeeb has over 3 years Digital Marketing experience & is a Digital Marketing Strategist at Technocrab solution. Aarif Habeeb received her M.C.A in Computer Application from Gyan vihar University in May, 2014. Technocrab a Indian agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.and he is working as a SEO account Manager at website designing company in delhi.