“If it isn’t on Google, it doesn’t exist.”- Jimmy Wales

This is the wavelength of Google, which goes on increasing day-by-day. Sounds great!!!

However, most of the digital marketers treat the Google, as their enemy because of a lot of the Google penalties, like Panda, Penguin, Hummingbird, etc. But, it is not so. Google just wants to eradicate the spammers whilst assisting the ethical doers pleasantly at the same jiffy.


Google is not the foe. It’s our companion which helps us to make endorsed in the world with dignity. There are so many marketers who step into the black-hat SEO techniques and create spamming… spamming… spamming! This is actually the cardinal reason that Google has come up with the algorithms and updates within the regular interval.

Google penalties are due to the spamming and sometimes over spamming. Nevertheless, because of these penalties, the ethical SEOers may also get caught in the trap of the Google.

Although, Google generally depends on the algorithms to assess and continually, enhance the search quality, but sometimes, manual actions are also responsible for the errors and blunders. Therefore, if your site doesn’t appear in the search results or isn’t responding or performing well, then along with the Webmaster Guidelines, check your Manual Actions report also.

Google Manual Search Penalty

What is Manual Penalty?

The manual penalty is what someone at Google steps in and issues a manual penalty. It actually occurs when a real live human at Google penalizes your site, resulting into to be delisted or lose the rank.

Often, the website which is going to be manually penalized, it is evaluated using the algorithm and then looked at by someone in the Webspam Team. If you are in doubt about how would you be notified of it? If you have been penalized, you are going to receive a message from Google via Google Webmaster tools.

However, if you seem that you are going to be penalized and doesn’t receive an email, then you are experiencing an algorithmic penalty. Just check and find the real cause of the penalty.

Some aspects you have to check:

  1. Is the site still indexed in Google?
  2. Google Webmasters Tool
  3. Competitors
  4. Search Results

After scrutinizing the process, identify the type of penalty, whether it is manual or algorithmic or both. If, unfortunately, both the penalties attack on your website, then be very cautious. This situation is sometimes called as “A Sitewide Penalty”, which significantly leads to the death for all keyword rankings.

A Sitewide Manual Penalty means Google has taken action against the entire site. Don’t take it lightly. This giant manual penalty affects all the pages on your domain. The impact of the partial manual penalty is on the certain pages of the website. But, this Google Manual Search Penalty has ready to grab you completely.

Approaches to recover from the Google Search Penalty:

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen.

Nevertheless, recovering from the Google penalty may be an extensive process, but it will prove as a positive long-term investment.

  1. Get Your Website Ready:

From your point of view, your website is perfect. However, once you get penalized, put the halt on what you are doing. Immediately, start cleaning your website- fixing 404s, deleting the duplicate content, updating your blog, eliminating the keyword stuffing, etc. Remember, your aim is to get set free from the penalty, rather than to focus on on-site SEO.

  1. Link Audit:

Find all your backlinks, either good or bad. This is the place from where you have to maintain the record of every single aspect in the form of the document. As you have already known very well that LINKS are the primary concern in the field of SEO. So, step into the link auditing process instantly and scrutinize all the link strategies and tactics vigilantly.

You can pick any of the tools to gain the maximum number of the links. As per my concern, GWT (Google Webmaster Tool) is the perfect alternative. Wait!!! It’s my pleasure if I could help you.

  • Go to Webmaster Tools
  • Click “search traffic”
  • Click “links to your site”

Go for it!

  1. Identify the low-quality backlinks:

After the link audit, just have the record of the low-quality & high-quality backlinks. If you have downloaded the list of links from GWT into Google Drive, you already have your starting point. Let’s see…

  • Copy the list of links in your spreadsheet in a new tab. Rename it- “Low DA Links”.
  • Identify the domain authority of all the links. You can make use of http://www.bulkdachecker.com/.
  • Export the list of links with corresponding DAs to excel. Copy the list back into Google Drive in your “low DA links” list.
  • Sort the list by DA to discover all the backlinks that have a DA below 25.
  • Highlight all those links in red.

After that, eradicate the bad links promptly to save your website.

  1. Create a new list of bad links and request removal for every link:

Accumulate all the “low-quality backlinks”, “spammy links”, “spammy backlinks” in a new tab and then start attacking on those irrelevant links.

For the removal request, visit the website from which you have received a backlink. Then, simply send the mail or use the contact form requesting for the removal of your website. Simply, state the information- the page you found the link and the link to your website.

  1. Disavow the file creation:

Once we had contacted all the necessary webmasters and had all the links we could remove, we created a disavow file for submission.

  • Create a .txt file and include all the unnatural domain links to be disavowed.
  • Submit the disavow file.

Submitting the File:

Here are some tactics to get you free from the Google manual search penalty. These are effective and efficient techniques. Please feel free to share more…

About Tauseef Azhar


Tauseef Azhar