Search Engine Optimization

white hat link building

White color indicates Peace or Tranquility! So as the White Hat! It also indicates the sereneness. The white color has its own unique attribute of calmness.

The White Hat Link Building is identical. So, what is it? It is the practice of link building using the condign or the ethical link building tactics. It has also its unique characteristic of being legitimate.


Definition: The whitehat link building is an approach to drive the traffic to a website through SEO (search engine optimization) techniques utilizing ethical strategies, without violating the search engine guidelines and protocols. It means that your website needs to have a linkable content to be able to attract the natural links to your website.

You know what. I just love white hats. The color is so sophisticated and mild. Wearing those give you the serene essence and stylish at the same jiffy.

Okay… lets come to the white hat link building techniques.

The SEO market is mushrooming with many white hat link building techniques. Simply, you have to choose the best one and incorporate into your website. You know the link building is a vacillating friend that requires sometimes investment, patience and great strategies.

Guys, just make sure that all the link building techniques are not favorable to your website. So, undertake any step after the meticulous market research. Discover which strategy is in sync with your website and which are not. White Hat Link Building is the directly or indirectly associated with SEO. Actually, the link building tactic is a snippet of SEO.

Attributes of White Hat SEO:

  1. White Hat SEO is a ton of work. There are no any shortcuts.
  2. White Hat SEO will work out well.

Wait!!! Let’s proceed to discussing the cogent White Hat Link Building Strategies.

Effective White Hat Link Building Strategies

  1. Guest Blogging/Infographics

You know it’s my second favorite link building technique after the infographics. It’s interesting! Sharing our ideas with the audience of some other blogs. It will not only enhance the number of visitors, but also a golden opportunity to get responses to your thoughts.

The infographic is the exclusive component of white hat link building strategy. A great way to integrate the content with the image in the most cohesive approach! The infographic can also be taken into account as the guest blogging.

  1. Blog Comments

Giving responses to diverse blogs is the persuasive strategy in the white hat link building procedure. Various bloggers share distinct views about the various subjects. Commenting on those is legible and even effectual too.

  1. Broken Link Building Strategy

It is the very first white hat link building strategy in 2015. It embraces the close examination of the competitor’s websites and then discovering the broken links (404 error pages) on your competitor’s websites. And, then the process continues…

Though, it is somewhat complicated procedure, but it’s effective.

  1. Brand Mention Strategy

This process focuses on the brand. It capitalises unlinked brand mentions for the purpose of link building. It includes the process where the brand name is mentioned, but the link is not directed to the website. Actually, the link is not at all provided to the website.


It is a relatively new tool that combines the content curation and link building. enables the users to create the boards where they can curate the content based on the topics they will select. Being unique, it allows the users to enter a URL, from where acquires the title, image and a short fragment of the content from the originating URL.




Local search optimization tips

Increase your local search visibility and get globally recognized step-by-step.


The biggest difference to SEO these days is now it’s more valuable to remove links rather than build them. –Scott Mclay.


“Tell a Story. Make it true. Make it compelling. And make it relevant.” – Rand Fish.


What are you peeking at, now??? Devise this kind of strategy and be beneficial.

Local Search Optimization… What is it? The search on the local basis! The optimization process at the local niche!

As my personal experience, I must say that local search optimization is a quintessential element if you have to pass the sturdy examination and reach to the pinnacle among many websites on the first page of the search engine.

Perplexed??? Don’t be! Okay, first let’s study what is local search optimization.


Local Search Optimization: Local SEO or Local Search Optimization is focused on delivering the results that are most suitable to a searcher based on their current location.

For e.g. – if I am searching for Chinese restaurant, then Google shows the results that are nearest to me.


After a survey, Google has found that 95% of the mobile users look up the local information on their phones and the most common is calling or visiting a get-together or the meeting. It is the power of the mobile and the local search today. They are actually inter-linked with each other.

In order for Google and other search engines to serve the users with the most relevant information using the immense amount of data they have on us, local based results will become more and more prevalent.

As per my research, effective local SEO requires the work on various areas, like- your site, your listings, reviews, links and more. And, the most important is that 75% of all online activities are associated with the local searches. In fact, the customers mold towards the local search to learn about the businesses available in their specific area and evaluate which firms they would like to patronize.

Still, to get promoted in the local area, you will require the local search marketing tips which embrace the local search optimization tips and the right guidance to follow properly.


Ways to optimize your site or local search

  • Include your site to a local domain name:

When it comes to local search, it is the search engine’s goal to provide the most relevant returns for the local search queries. For e.g. – A site with .ie extension, which is local to Ireland, will shout to the search engine that this business operates in Ireland.

Very first, publish your site to a local domain name.


  • Prepare its On-page correctly:

The on-site factors play the pivotal role in determining the website’s status in the market. Actually, as per my opinion, half of the credit goes to on-page SEO in the SEO strategy. This means that pay your heed on the meta-tags, viz., title, keywords and descriptions along with your zip/postal code.


  • Optimize for geo-targeted keywords:

Include city names in your title, h2, Meta tags and the content. Consider this step vigilantly. It is important for your site. Remember, the geographic location matters a lot.


  • Leverage your company’s website:

As a customer, when I open a website, I will visit the Home page and About Us page. And, in technical terms, these embrace the keywords, the business address and the quality content. So, focus on these two pages of your website and make them more compelling so that the customers will attract in one go.

Plus, the addition of rich media content, such as an embedded map that directs the business location, also bestows the tremendous value.


  • Submit your site to Google’s Local Business Center:

Include your business to the Google’s Local Business Center.


  • Submit your site to Yahoo’s Local Listings:

Same, add your business to the Local Yahoo Listing also.


  • Submit your site to local directories:,,,,, etc. are some of the local directories. Include your site in these also.


  • Social Links:

Yoast WordPress SEO tool is the tool which assists you to establish the recognition on the social media network. You will procure 90% of the way there by linking out to your social profiles and ensuring they link back.

Plus, make your social profiles strong and versed in order to grab more and more traffic towards your website.


  • Seek reviews on Google:

The customers intrinsically trust the reviews that come from other customers over advertisements that come from the company and other organizations.

According to a survey, 92% of the customers say- “They trust advertisements and recommendations from the third parties more than traditional, paid advertising.”

The result will be beneficial. The feedback will be displayed prominently right by your company name, encouraging people to click more and more.


  • Rise of mobile devices:

As the years are passing on, the percentage of online searches performed on the mobile gadgets has grown significantly. Moreover, with the dawn of the wearable devices, such as, the Apple Watch, the number is boosted with more immediate needs.


Here, I have described some local search optimization tips for you. Take measures now to implement a consistent ongoing strategy and stay committed to seeing it through. Then after, you will notice the favorable upshots. These are the few, if you know more, and then feel free to share with the audience.


“If it isn’t on Google, it doesn’t exist.”- Jimmy Wales

This is the wavelength of Google, which goes on increasing day-by-day. Sounds great!!!

However, most of the digital marketers treat the Google, as their enemy because of a lot of the Google penalties, like Panda, Penguin, Hummingbird, etc. But, it is not so. Google just wants to eradicate the spammers whilst assisting the ethical doers pleasantly at the same jiffy.


Google is not the foe. It’s our companion which helps us to make endorsed in the world with dignity. There are so many marketers who step into the black-hat SEO techniques and create spamming… spamming… spamming! This is actually the cardinal reason that Google has come up with the algorithms and updates within the regular interval.

Google penalties are due to the spamming and sometimes over spamming. Nevertheless, because of these penalties, the ethical SEOers may also get caught in the trap of the Google.

Although, Google generally depends on the algorithms to assess and continually, enhance the search quality, but sometimes, manual actions are also responsible for the errors and blunders. Therefore, if your site doesn’t appear in the search results or isn’t responding or performing well, then along with the Webmaster Guidelines, check your Manual Actions report also.

Google Manual Search Penalty

What is Manual Penalty?

The manual penalty is what someone at Google steps in and issues a manual penalty. It actually occurs when a real live human at Google penalizes your site, resulting into to be delisted or lose the rank.

Often, the website which is going to be manually penalized, it is evaluated using the algorithm and then looked at by someone in the Webspam Team. If you are in doubt about how would you be notified of it? If you have been penalized, you are going to receive a message from Google via Google Webmaster tools.

However, if you seem that you are going to be penalized and doesn’t receive an email, then you are experiencing an algorithmic penalty. Just check and find the real cause of the penalty.

Some aspects you have to check:

  1. Is the site still indexed in Google?
  2. Google Webmasters Tool
  3. Competitors
  4. Search Results

After scrutinizing the process, identify the type of penalty, whether it is manual or algorithmic or both. If, unfortunately, both the penalties attack on your website, then be very cautious. This situation is sometimes called as “A Sitewide Penalty”, which significantly leads to the death for all keyword rankings.

A Sitewide Manual Penalty means Google has taken action against the entire site. Don’t take it lightly. This giant manual penalty affects all the pages on your domain. The impact of the partial manual penalty is on the certain pages of the website. But, this Google Manual Search Penalty has ready to grab you completely.

Approaches to recover from the Google Search Penalty:

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen.

Nevertheless, recovering from the Google penalty may be an extensive process, but it will prove as a positive long-term investment.

  1. Get Your Website Ready:

From your point of view, your website is perfect. However, once you get penalized, put the halt on what you are doing. Immediately, start cleaning your website- fixing 404s, deleting the duplicate content, updating your blog, eliminating the keyword stuffing, etc. Remember, your aim is to get set free from the penalty, rather than to focus on on-site SEO.

  1. Link Audit:

Find all your backlinks, either good or bad. This is the place from where you have to maintain the record of every single aspect in the form of the document. As you have already known very well that LINKS are the primary concern in the field of SEO. So, step into the link auditing process instantly and scrutinize all the link strategies and tactics vigilantly.

You can pick any of the tools to gain the maximum number of the links. As per my concern, GWT (Google Webmaster Tool) is the perfect alternative. Wait!!! It’s my pleasure if I could help you.

  • Go to Webmaster Tools
  • Click “search traffic”
  • Click “links to your site”

Go for it!

  1. Identify the low-quality backlinks:

After the link audit, just have the record of the low-quality & high-quality backlinks. If you have downloaded the list of links from GWT into Google Drive, you already have your starting point. Let’s see…

  • Copy the list of links in your spreadsheet in a new tab. Rename it- “Low DA Links”.
  • Identify the domain authority of all the links. You can make use of
  • Export the list of links with corresponding DAs to excel. Copy the list back into Google Drive in your “low DA links” list.
  • Sort the list by DA to discover all the backlinks that have a DA below 25.
  • Highlight all those links in red.

After that, eradicate the bad links promptly to save your website.

  1. Create a new list of bad links and request removal for every link:

Accumulate all the “low-quality backlinks”, “spammy links”, “spammy backlinks” in a new tab and then start attacking on those irrelevant links.

For the removal request, visit the website from which you have received a backlink. Then, simply send the mail or use the contact form requesting for the removal of your website. Simply, state the information- the page you found the link and the link to your website.

  1. Disavow the file creation:

Once we had contacted all the necessary webmasters and had all the links we could remove, we created a disavow file for submission.

  • Create a .txt file and include all the unnatural domain links to be disavowed.
  • Submit the disavow file.

Submitting the File:

Here are some tactics to get you free from the Google manual search penalty. These are effective and efficient techniques. Please feel free to share more…

“SEO is not a rocket science, you just need to use your head.” – Fervil Von.


link building analysis

link building analysis

SEO is the ever-changing landscape and the link building is its very important part. However, within the few years, the procedure of the link building has been transformed a lot. Even, with the advent of 2015, many new technological advancements have been emerged in the SEO aka search engine optimization zone. It seems quite easy to analyze something when you have to take decision for something, but it is quite difficult chore to perform that specific task. Link building is the same procedure.

Definition of Link Building:

Content may be a King, but links still reign supreme.

Link building is the most significant and challenging SEO skill. It is a culmination of various skills like you have to acquire the expertise in the content creation, sales, programming, psychology and great marketing tactics, if you want the audience consistently visits your website or click the URL.

Google Analytics is undoubtedly one of the most effective online analytics applications in the market today. Since it’s a free to try program like other Google offerings it is much admired by many. Just recently, the latest Version 5 of Analytics has been released with some fairly significant user interface alterations. In this blog, we have tried to include everything that one would want to know about Analytics including the latest Version 5. The blog contains detailed matter about Analytics and is a good guide for those who already know about Analytics and those who do not.

Beginner Guide to Google Analytics

Beginner Guide to Google Analytics

History of Google Analytics

Google Analytics was first developed with the use of Urchin, which is an on-demand software bought by Google in the year 2005. Its first Google-branded version got released in November of 2005. In the succeeding year, Google acquired Measure Map and some of its ideas were incorporated into Analytics. Google Analytics was initially available through invitation and was made available fully to the users only a year after its first release back in August, 2006.

Why Go for Analytics

Google Analytics is one of the most powerful applications to track the amount of traffic onto your website. The feature that makes Analytics such a preferred program is that its’ completely free and also easily integrates with AdSense and AdWords. Since Google is itself a very popular product, the use of Analytics makes much sense as it can be easily integrated with Analytics.

keys to successful SEO

keys to successful SEO

“Search is the means through which we navigate the web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.” – David Amerlan

It’s all about the search query.

If the search term is matched with the keywords of your website, then Bingo! Your arrow has been targeted to the right target, otherwise, John… you have an issue. The website owner has to anticipate the search term by analyzing the current market strategy and then accordingly select the keywords for the website. You can also take the help of the Keyword Planner tool to determine the keywords.

Creating a firm SEO aka search engine optimization tactic was much easier 10 years ago, however, now it is 2015 and building the appropriate SEO campaign needs the robust and enduring planning that consists of employing the thoughtful, multifaceted approach that encompasses every single aspect from the tech-heavy aspects of your website’s infrastructure to artistic, targeted approaches to the content marketing.



Always Ask About SEO Services

SEO or search engine optimization is like the silhouette of the organization, like a shadow with the individual and trust me, it is the part of the organization. Whilst adopting the most apt SEO procedure, it is requisite to perform the thorough research in the market. Always espouse the healthy SEO campaign that generates the fruitful outcomes. Yes, this is the highly competitive world and SEO is also sprinting throughout the world with the rabbit pace. However, many SEO companies are clowning the individuals or the website owners through their fake promises to make their website supreme on the search engine result page, yet Google has never stated that the specific website can come to the position no.1.



Semantics SEO and Topic Modeling

By the time being, Google is becoming smarter day-by-day. Google has a 90% search share of all the search engines. A prolific amount of transformations has been profounded for the myriad of years. An amusing illustration is the Google Doodle, it is the hilarious and startling change that is employed to Google logo to celebrate holidays, anniversaries and the lives of the famous artists, pioneers and the scientists. Quite riveting!



Google penalty

What is Google Penalty? Google penalty or Google penalization is a condition where Google pushes a website in a converse shift. Violation of the Google ethical guidelines and protocols, we can coin it as the Google Penalty. The websites that do not follow the Google guidelines, they will get penalized by the Google. To be secured from the Google penalty, always be in sync with the pioneer updates of the peculiar search engine and their correlated precepts. It is not the overnight upshot, it requires the seamless efforts of the months.

The right approach to SEO

Right Approach to SEO

Have you decided to source your business via the internet medium? If the answer is a big yes, then it is requisite to employ the apt search for the condign approach to SEO. SEO or search engine optimization is the facile approach to promote your business at the national or international level and to reach at its ultimate level, adopting the apposite SEO agenda is a vital aspect. As an indulging good marketer, go with one of the options either to hire an in-house SEO professional or outsource the task to foster your SEO firm. Hiring the professional SEO firm for promotion has proven benevolent for your organization. However, the pivotal element is to espouse the righteous SEO channel.