“Search is the means through which we navigate the web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.” – David Amerlan
It’s all about the search query.
If the search term is matched with the keywords of your website, then Bingo! Your arrow has been targeted to the right target, otherwise, John… you have an issue. The website owner has to anticipate the search term by analyzing the current market strategy and then accordingly select the keywords for the website. You can also take the help of the Keyword Planner tool to determine the keywords.
Creating a firm SEO aka search engine optimization tactic was much easier 10 years ago, however, now it is 2015 and building the appropriate SEO campaign needs the robust and enduring planning that consists of employing the thoughtful, multifaceted approach that encompasses every single aspect from the tech-heavy aspects of your website’s infrastructure to artistic, targeted approaches to the content marketing.